Untitled 12 is an automatic illustration exploring personal references of the roles of colour & symbolism as communicators that are constantly being redefined. The world is a colouring book.
Exhibited at Chromatic Paris.
Packaging design for La Grosse Moustache, a limited run of espresso stout produced annually in by Chez Latina, in Montréal, Canada.
La Grosse Moustache
Client: Chez Latina
Category: Packaging Design
Proposed branding for Champs Des Possibles, a lot-converted green space managed by its surrounding community in Mile-End, Montreal. The distressed execution of the storybook-like wordmark and monogram allude to the feeling the community has about the space; unpretentious, rich with history & sacrosanct.
The space is defined by the community, so we thought the brand should be as well. Being a green space, walking tours are regularly given to teach children about the wildlife & flora of the area, so we proposed that we integrate a crayon rubbing excercise into their cirriculum. After a few classes, we would take these patterns and textures developed by the children of the neighbourhood and use them as supporting visuals for the brand - creating a seasonal visual library defined by both the environment and the community that nurtures it.
Project: Le Champs Des Possibles
Client: Les Amis du Champs des Possibles
Agency: ByeBye Bambi
Creative Director: Fred Estimbre
Art Direction & Design: Michael Mason
*This project is theoretical. Another direction was chosen by the client to be executed for their 2015 brand.
Branding for Park National, a creative agency in Montréal, Canada.
A crafted illustration of an Acheulean Hand-Axe,(one of the first tools created by early humans) was developed as Park National's main graphic signifier; Telling a story of a back-to-basics approach in creativity and innovation. Reinforced with a timeless approach to design, the brand's visual language communicates Park National's thoughtful, thorough and innovative approach to it's creative work.
Client: Park National
Agency: Park National
Role: Art Direction, Graphic Design, Illustration
Hand-illustrated logotype I developed at Deux Huit Huit for The National Film Board's release of The Devil's Toy Redux.
The logotype was later integrated by the Deux Huit Huit team for use in various promotional material, including posters, stickers, and social media assets for the event.
Project: The Devil's Toy
Agency: Deux Huit Huit
He & She is an interactive installation produced in collaboration with Iregular. The two monoliths have an endless conversation with one another, using algorithms that pull content from social media feeds to initiate new topics. Their conversations function as follows:
1. A random word is chosen.
2. 'She' says something found online.
3. 'He' answers something using a relevant line found online.
4. 'She' answers something using a relevant line found online.
5. This process repeats infinitely.
The audience can influence the topic of their next conversation by tweeting a word with the tag #sheandhe.
Project: She & He
Studio: Mer/Sea & Iregular
Category: Interactive Installation
Role: Art Direction, Graphic Design
* Video documentation coming soon
Promotional poster design for Mer/Sea Collective. The design pushes the duality of the terms (Mer, Sea) by functioning as an ambigram.
Project: Fruits & Animals
Role: Illustration, Graphic Design
(Promotional via Mer/Sea Collective)
Branding for Citizen Vintage - A small, thoughtfully curated vintage clothing store in Montréal's Mile-End.
When approaching this brand, a classic colour palette & coat of arms were paired with a minimalistic style of execution. By balancing traditionalist content with a contemporary aesthetic, the brand's visual language tells a story of Citizen Vintage's positioning; A thrift shop with a distinctly curated collection of vintage, altered, and custom apparel.
Client: Citizen Vintage
Role: Production, Art Direction, Design
Branding for Vancouver-based Anteeo Tea Company.
Client: Anteeo Tea Company
Role: Art Direction, Design
Art Direction and branding work done for Montreal-based band Le Matos and their latest album Join Us. Le Matos is an electro band with a fixation on the occult that also produces soundtracks for various Montreal films within a niche community. The idea was to create a branding that would resemble something that had existed in a long forgotten cult. We created a seal that could be overlayed easily over any imagery resembling old closed captions on documented paranormal films.
Project: Le Matos
Role: Co-Art Director with Danny Demers
Places Near Home is the first of a series entitled The New Astronomers, that document light patterns in familiar environments. This piece documents the light patterns created by Greater Montreal via satellite imagery; Naming clusters and formations based on their location and personal experiences with them.
Project: Places Near Home
Category: Graphic Design
Installation created in store and on display of the window to highlight the launch of the 2012 Spring Collection from WeSC at their flagship store in Montreal.
Studio: Une Banane Collective
Category: Campaign, Installation Design
Role: Co-Art Director with Danny Demers & David Oliva
Introductory video for the first edition of TEDxMontreal. The film explores the multiplication and joining shapes as a visualization of collaborative thought.
Studio: Une Banane Collective
Category: Video & Installation
Role: Art Director
Select illustrations developed at Iregular for LIFT, an interactive installation featured at Place des Arts for Montréal en Lumière, 2013.
Category: Illustration (Interactive)
The visual is comprised of triptique of die-cut silhouettes, exposing a larger installation that lives behind the scene. The adult evoking the idea of parenthood and guidance, the child in it's innocence and curiosity, and the theatre in it's entirety as it's watched by both of them.
Project: Maison Théâtre 2014
Agency: ByeBye Bambi
Role: Art Direction, Design & Installation